What Successful Wineries Do
After decades of experience in consumer product marketing, the last 5 of which have been almost entirely focused in the wine industry, I've gotten pretty good at recognizing patterns. And over time I have noticed two things that all successful wineries seem to have in common. Let me qualify,...
How Might AI Change the Wine Industry?
Editor's Note: this article and its accompanying image were generated entirely by AI. The wine industry is steeped in tradition, but the advent of artificial intelligence (AI) has the potential to revolutionize the way wine is produced, marketed, and sold. From precision viticulture to...