by Pat | Jul 24, 2024 | Uncategorized
“We had a good month yesterday”, said the winery owner. This quote came from one of my winery clients, on a call discussing the results of a single promotional email we put together that generated $30k in revenue. Admittedly, the bar was low. Over the previous 5...
by Pat | May 23, 2024 | Creative
Lots of Content in a Short Amount of Time Last month I was at a social media content shoot (photography & videography) for one of my California winery clients, and I had a revelation. When it comes to content, wineries are different. The shoot consisted...
by Pat | Sep 5, 2023 | Industry Trends
After decades of experience in consumer product marketing, the last 5 of which have been almost entirely focused in the wine industry, I’ve gotten pretty good at recognizing patterns. And over time I have noticed two things that all successful wineries seem to...
by Pat | May 14, 2023 | Industry Trends, Technology
Editor’s Note: this article and its accompanying image were generated entirely by AI. The wine industry is steeped in tradition, but the advent of artificial intelligence (AI) has the potential to revolutionize the way wine is produced, marketed, and sold. From...
by Pat | Oct 10, 2022 | Creative, Technology
Photo by Andrea De Santis on Unsplash For those of you wringing your hands over DALL-E-2, MidJourney, and the new wave of art-generating AI tools: stop wondering. Yes, creative jobs will be eliminated by artificial intelligence. How do we know this? Because it’s...
