What WE did: Social media Campaign
Client: Stonecrest acquisitions
Business Type: real estate investment funds (client acquires and holds Non-performing notes)
Challenge: find distressed properties to acquire
The improving economic outlook reduces the supply of distressed properties to add to the portfolio. The client needed a way to generate leads for potential properties to acquire.
Solution: Facebook campaign
A targeted email list was sourced for owners of properties with delinquent property taxes. This list was uploaded to Facebook to identify individuals likely to be experiencing property tax difficulties. A display campaign was executed on Facebook, driving clicks to Stonecrest landing page.
- 3 properties acquired in first 3 months
- 3x ROI to date