What WE did: ARtist Positioning & Identity
Client: starita mUsic
Business Type: MUsical Artist
Challenge: Tell the artist's story
Conducted back-story research and video interview with artist Micheal Starita. Wrote the biography of the artist, and followed up concept, design, and development of the website.
Created a compelling narrative and developed the platform to tell the story. Provided the hub for journalists, artists, and music industry professionals to access and understand a new artist.
Starita website content was picked up by some of the most prominent music industry media outlets.