What WE did: ARtist Positioning & Identity

Client: starita mUsic

Business Type: MUsical Artist

Challenge: Tell the artist's story

Conducted back-story research and video interview with artist Micheal Starita.  Wrote the biography of the artist, and followed up concept, design, and development of the website.


Created a compelling narrative and developed the platform to tell the story. Provided the hub for journalists, artists, and music industry professionals to access and understand a new artist.


Starita website content was picked up by some of the most prominent music industry media outlets.