What WE did: Web design & development
Client: Purple tie
Business Type: On demand, mobile laundry and dry cleaning service
Challenge: web site not driving orders
Poorly designed web site without a clear consumer value proposition. Bounce rate was extremely high, web site was not generating orders.
Simple update to home (landing) page to clarify value proposition and simplify order path. Cost/value was a key performance measure. Back-end ordering and order fulfillment systems remained in place and were “re-skinned” to match the new home page styling.
Greatly improved UI, web site bounce rate cut in half, steady growth in online orders.