What WE did: search engine Marketing
Client: Stonecrest financial
Business Type: Mortgage lending
Challenge: Lead generation
Stonecrest had no leads being generated from online sources.
Solution: adwords campaign
An Adwords campaign was created, including keyword research and testing/optimization to refine results. Keyword strategy was carefully crafted to avoid direct competition with large banks where SEM would be cost-prohibitive. Display ads were also tested and refined. Stonecrest was able to "own" a niche (private equity lending) and create a consistent positive return.
- Over 5x ROI on the SEM program over a two-year period (ongoing campaign).
- Consistent lead pipeline has been created
- Significant improvement to Stonecrest bottom line.