What WE did: search engine Marketing

Client: Stonecrest financial

Business Type: Mortgage lending

Challenge: Lead generation

Stonecrest had no leads being generated from online sources.  

Solution: adwords campaign

An Adwords campaign was created, including keyword research and testing/optimization to refine results.  Keyword strategy was carefully crafted to avoid direct competition with large banks where SEM would be cost-prohibitive.  Display ads were also tested and refined.  Stonecrest was able to "own" a niche (private equity lending) and create a consistent positive return.

Results:

  • Over 5x ROI on the SEM program over a two-year period (ongoing campaign).
  • Consistent lead pipeline has been created
  • Significant improvement to Stonecrest bottom line.