What WE did:  SEM, SEO

Client: ChimpChange

Business Type: Consumer Payments App

Challenge:  Optimize customer acquisition strategy via SEM/SEO

Solution:

BrandXSocial took over SEM management from previous provider, optimized key word list and keyword campaigns.  Created blog for content/SEO (content is still under review by the client’s partner bank).

Results:

  • Doubled the conversion rate of registered users

  • Reduced customer acquisition costs by 75%.