THE Brand X SOCIAL APPROACH
We begin with a deep understanding of your product's distinct attributes. Then we pose the simple question, “who is this for?” The result is a positioning statement, a way to talk about your product that will resonate with your target customers. From this, we develop a messaging strategy.
Why do this? Precise alignment of brand attributes with the target customer enables the best possible marketing plan by shaving time and money off your customer acquisition efforts.
We employ the positioning & messaging strategy as a roadmap to design customer experiences that get results. Experience design is informed by the alignment of the product and the customer at every step.
This defines the requirements of the work as well as informs graphic design & copy, along with other relevant design disciplines, including web and mobile user interface development, social content development, or customer acquisition campaigns.
With the customer experience defined, we can identify the projects, tasks, and timelines to initiate the connection to your customers. At this point we craft marketing campaigns around messaging and media platforms.
In all cases, we provide the tools for customers to connect with your brand. This takes many forms, including website development, social media content publishing & promotion, search engine marketing, “traditional” media campaigns, and more.
When campaigns go active, we begin tracking. Our mission is to fill the pipeline and keep it full. The goal is to produce sustainable results (positive ROAS). So we anchor our evaluation around customer acquisition costs (CPA).
All messaging and media channels are evaluated not only for results but opportunities to improve ROI through conversion rate optimization. Ultimately, we measure our success by one simple metric: your success.